Corporate

Garmin Mourne Mountain Marathon

The logistics of shooting a Marathon in a mountain range are needless to say a bit tricky. Realistically a large number of camera operators, POV cameras, drones etc would be the ideal setup. We had a three man crew!

The brief was to make a short promotional film that would attract competitors from all over to come and compete in next years Marathon. These guys clearly love a challenge so it was our duty to rise to this particular challenge and make a film that reflected the difficulties faced by the competitors. 

We set on a plan to show the stark beauty of the Mourne Mountain range and contrast it with close up detail of the race. Also included in the original plan was to grab short soundbites from the competitors once they crossed the finish line and set them against the various images. That unfortunately didn't make it to the final cut thanks to a very loud PA system and howling wind. However, looking at how fresh some of the racers were, you begin to wonder would they have actually had anything to say about how challenging it was! Superhuman...

With two cameramen and a "sherpa" (sorry Stuart) we arrived at 6.00am at the outskirts of the Mournes in torrential rain and darkness. We were not at all looking forward to the long walk ahead to get to our positions for the day, given that we were still jet lagged and exhausted after a gruelling two week shoot in the USA. That morning however, will go down as one of the happiest days of my life.

When we arrived at Trassey Track we found that the gates were unlocked. This meant that we could get the trusty Land Rover Defender on to the lane. The subsequent two gates were both also unlocked, enabling us to drive right into the heart of the Mournes over some massive boulder fields, taking us twenty minutes from our final destination. Very happy boys indeed. You gotta love a Land Rover!

 
The Trassey Track winds it's way into the Mournes

Next the rain stopped... Unbelievable. We made it to the top in time to get some very moody landscapes, setup for the runners arrival and then listen to another TV cameraman (who was old enough to know better) scoffing down his nose at the Sony FS7 and DJI Inspire we had brought along. Can't believe we forgot the coffee though.

We're proud of the result and the client is too. We're also delighted to bring photographer Mark McCormick into the Wolfhound fold. Mark has a promising future in film if his photography career is anything to go by.

The Carriage Rooms Film

The Carriage Rooms

The Carriage Rooms at Montalto Estate have just launched their new website. Wolfhound stepped in to create their landing page video background and also a longer more detailed version of the film for use on social media etc which you can see above.

We used a combination of 4k resolution, slow measured camera moves, aerial footage, split screen and lingering shots to really show off all of the magnificent texture and detail that the venue has to offer.

One really nice quote from Keith Reilly, the manager, was "We work here every day and this film has made us see The Carriage Rooms in a whole new light. It's like coming to work at a different place." Keith's original brief was to produce an "Award winning" film to complement the site design. We hope we've fulfilled our side of the bargain.

Also, massive thanks must go to Olivia Read our assistant for the duration of the shoot. Olivia proved herself to be a very hands on and capable person right from the outset, not afraid to jump in and start getting things done. However we couldn't find her off switch! #chatterbox

The Gobbins Path Restoration

The restoration of 'The Gobbins Path'

Finally! It’s open!

I’ve waited a lifetime to walk The Gobbins Path. I’m from Islandmagee and the path has been a part of my life since as far back as I can remember. I went for walks down to Wise’s Eye when I was at Primary School, I partied there in my teens and have taken my own children there in recent years (one of them in a backpack, which had my mother in law in conniptions).

It rests on a north easterly facing cliff, which means that past about 11.00am it is hidden from direct sunlight. It gets cold and eerie real quick. I’ve cycled round Islandmagee since my early teens and always, when passing The Gobbins, there was a chill in the air. Legend says that it has a brutal and murky past, what with people being driven over the edge en-masse as part of a rural cleansing.

 

When I first heard of the proposed re-development I, like many others, was sceptical. But lo and behold it happened. Thanks to some tireless work by members of Larne Borough Council, eventually funding was obtained. McLaughlin & Harvey were appointed as the contractors and they took up residence at the top of the cliffs. Things started to swing into action.

Then the oval bridge arrived. I had heard it was coming but lucked out one day whilst driving to Belfast and passed it on it’s way to being delivered to Islandmagee. I turned round and followed it, stopped by the house to pick up my quadcopter, and started on the journey of documenting the restoration of The Gobbins Path.

Here’s a short film from the first day and the delivery of the iconic Oval Bridge.

The Gobbins iconic oval bridge being delivered

It was this film that led to a contract with Dean Church and his company DNC Fabrications, to document the whole restoration. Thanks must go to Richard Scott from McLaughlin & Harvey for providing unfettered access during the year long construction phase; making my job a lot simpler and enabling the project to be documented in it’s entirety, from the air and the ground.

So here’s what we’ve ended up with for DNC, a film that is about The Gobbins but also about the company’s rapid and exciting growth. On top of this we now have a definitive collection of footage that clearly shows the reconstruction over the period of a year. 

With it comes a certain sense of completion on a personal level as well. I was determined that I would get to document the project and again, thanks to Dean, that happened in a way that I could only have hoped for. Wolfhound Media are proud of this project.


Here’s an excerpt from a poem called Brian Boy Magee which references the gory history of The Gobbins and Slaughterford (where I live)

Scotch troops from that Castle grim guarding Knockfergus Town.
And they hacked and lashed and hewed, with musket and rope and sword
Till my murdered kin lay thick in pools by the Slaughter Ford.
I fought by my father’s side, and when we were fighting sore,
We saw a line of their steel with our shrieking women before.
The Redcoats drove them on to the verge of the Gobbins Grey.
Hurried them - God ! the sight, as the sea foamed up for its prey!
O, tall were the Gobbins Cliffs, and sharp were the rocks, my woe
And tender the limbs that met such terrible death below.
Mother and Babe and Maid, they clutched at the empty air,
With eyeballs widened in fright , that hour of despair.
Sleep soft in your heaving bed, Oh little fair love of my heart.
The bitter oath I have sworn, shall be of my life a part.


HOW SMALL BUSINESS CAN GET THE MOST OUT OF A VIDEO PRODUCTION BUDGET

If you are a small business and looking to do small business video, then you should get started today! Actually, that goes for medium and large businesses too! There is no other digital marketing tool that gives you what a well crafted business video can do for you – always being in front of somebody “in person” when they are looking for you.

The importance of video marketing and professional video production services is being driven because the amount of research going on via the Internet. So especially if you are small, you need the efficiency and the productivity of what online business video marketing content can do to tell your story to prospective customers. Effectively telling your story with small business video will give your company the opportunity to get that business.

The challenge with small business video is getting the most out of your budget (same for medium and large businesses, too!). Since there are a wide range of prices that a video for small business might cost, there some strategic parameters that a sound online video content marketing strategy can follow so a small business is prepared to speak with an professional online business video production company.

In most cases companies want to start with an “about us” or business profile video, so let’s start with that rationale.  For a business profile video production, you are going to have a pay a professional online business video production company to do all the things necessary to give you a compelling 1-2 minute business profile video. That means they will need to do all the pre-production planning, bring all the equipment to the shoot, conduct all the interviews and then edit a few hours worth of footage down to 60-120 seconds.

A sound online video content marketing strategy should be looking to produce many videos instead of just “one video”.  It is impossible to tell your entire story, showcase all your people, products, services and answers every questions a prospective customer will have in one video.

With an online video content marketing strategy in place, you know that you need to full the content marketing funnel with online business video content. For the best results, be open with your professional online business video production company so they can help you get the most of your small business video content marketing budget.

Let’s say that you have to interview 3 key players at your company in order to get enough footage for your one “about us” video. You will probably be asking those key players a few questions each so that, properly planned, each question can be a video unto itself.  Thus you can make the most out of your small business video content marketing budget by getting 7 videos instead of 1…and what is better, 7 or 1?

The incremental cost associated with a professional online business video production company editing 1 or 7 videos is incremental and your per video cost will go down, giving you a larger ROI per video over time. For example, lets say it is going to cost you £4,500 to produce just one video, but £7,500 to produce 5 videos. You can reduce your cost per video to £1,500, and if those videos last 3 years it will be £500 per video per year, by making the extra investment up front.

Given such a wide range of investments, your professional online business video production company should be able to review all the options with you in order for you to determine the type of cameras, accessories, how many people they are going to bring, if there is motion graphics involved, and how many online business videos you will get for your business.